Hawthorn Football Club is proud to announce a new four-year deal with leading sports apparel company ISC.

ISC first joined the brown and gold family as the club’s official apparel partner in 2022, with the collaboration now extending until the end of 2028.

As part of the partnership, the ISC logo will continue to feature across Hawthorn’s official on-field and training apparel, including the bottom corner of the club’s famous playing guernsey.

Hawthorn CEO Ash Klein said the club was looking forward to a successful future with the sporting apparel leader.

“ISC played a pivotal role in the innovation and growth of our 2023 apparel collection and will continue to pave the way for us to deliver exceptional products for our loyal members and fan base,” Klein said.

“After the success of our much-loved retro guernsey last year, we’re looking forward to collaborating closely again with ISC to provide our members and fans with an exciting second iteration in 2024 to be released in the coming weeks.

“ISC have been incredibly responsive to feedback from our members and fans and are dedicated to providing high-quality apparel that best services our supporters.

“I’m confident that our players, staff, members and supporters will continue to be excited by ISC’s new designs and products on offer in the many years ahead.”

ISC Sport CEO Jason Schulman said “ISC is delighted to announce the renewal of our partnership with the Hawthorn Football Club, one of the most iconic clubs in the AFL. With a proud history and a strong and loyal fan base, ISC are proud to be building our continued relationship with the Hawks for years to come, providing apparel to players, staff, and fans.”

“As part of this extension, ISC reaffirms its commitment to providing the Hawks with access to the highest quality playing apparel in the market. Offering a wide range of options for Hawks supporters, we will continue to develop designs and products that will appeal to supporters of all ages.”

“The renewal of the partnership comes at an exciting time for the Hawthorn Hawks, as they continue to build and develop their team both on and off the field. ISC is excited to continue supporting the Hawthorn Hawks as they enter this new phase of growth.”

Boasting more than three decades of bespoke design and production experience, ISC remains the favoured fit across elite and grassroots sports for its tailored garments with superior attention to detail.

ISC offers a diverse range that offers choices of colour, lifestyle options as well as on-field player collections and has partnered with several elite and grassroots sports, including Rugby League, Rugby Union, Cricket, Netball and Basketball.

The diverse ISC-Hawthorn range last year saw the introduction of the iconic brown and gold selection in addition to the on-field player collection, while also providing a strong product range for women, kids and youth.

The Hawks ISC range is available to purchase at hawksmerchandise.com.au.