Pictured: Managing Director of Under Armour Oceania, Fernando Reani (left) & CEO and Managing Director of ISC Sport, Jason Schulman (right).

Under Armour, a global leader in athletic apparel, footwear and accessories, has announced a strategic investment in ISC Sport (ISC), becoming a major shareholder of the premier Australian custom teamwear provider. This landmark partnership unites two market leaders to revolutionise the teamwear landscape in Oceania.

This partnership represents a pivotal milestone in Under Armour’s commitment to long term growth and expansion in the Australian market by addressing the needs of athletes and teams both locally and internationally. As a ‘Sports House’ Under Armour has a long-standing legacy of authenticity and credibility across fi elds, pitches and courts, empowering athletes to unlock their full potential and perform at their best. Through this collaboration with ISC, Under Armour gains valuable local expertise and supply chain capabilities, enabling the brand to strengthen its presence in grassroots sports and better serve Australian professional clubs.

ISC, a household name in custom teamwear, has built an unparalleled reputation in Australia by serving over 2,500 amateur clubs, leagues and schools. As an official partner to major leagues and governing bodies, ISC connects with more than 800,000 athletes annually. With its agile, “made-to-order” business model, ISC combines exceptional quality with rapid delivery, making it a trusted partner for teams at all levels.

Through this partnership, ISC’s existing product lines will transition to Under Armour Teamwear over the coming seasons, blending Under Armour’s global product knowledge, quality, and performance-driven designs with ISC’s deep local expertise. The collaboration will equip athletes with premium performance solutions, underpinned by Under Armour’s industry-leading innovations and ISC Sport’s robust supply chain.

The first phase of the partnership will launch on January 30 2025, with the introduction of a basketball teamwear range and an innovative online customiser tool. This tool will provide teams with a streamlined way to design bespoke uniforms that reflect their identity, further enhancing the customer experience.

Fernando Reani, Managing Director of Under Armour Oceania, said: "As a Sports House, Under Armour’s mission is to make all athletes better. This partnership with ISC allows us to extend that mission to grassroots and community-level athletes across Oceania, connecting with emerging youth through team sports and fostering brand love for Under Armour. By combining our global performance expertise with ISC’s strong local foundation, we’re expanding our capabilities to better serve professional teams, setting a new standard in teamwear and empowering athletes to perform their best at every level."

Jason Schulman, CEO and Managing Director of ISC Sport, added: "For decades, ISC has focused on delivering high-quality, custom teamwear solutions to clubs and athletes across Australia. Partnering with Under Armour is a natural evolution of our journey, bringing the best of global performance innovation to local athletes and reinforcing our commitment to quality and service."

Together, Under Armour and ISC join forces, to combine the strength of Under Armour’s global brand and its credibility on pitch, fi eld and court with ISC’s strong supply chain and service capabilities, disrupting the teamwear market and offering Under Armour’s performance solutions to team sports athletes across the region.